As a concept lead, I articulate the creative vision each season for product, including silhouette, color, print, graphics, raw materials, details and packaging, in addition to new category expansions.

My acute sense of what’s new, what’s needed and what’s next allows me to predict fashion, lifestyle and consumer trends, as well as identify and develop emerging business opportunities.

Using my experience in branding, creative direction and consumer attitudes, I specialize in defining, updating and directing a cohesive and compelling brand identity.

From seasonal campaigns to social media strategies, I produce multi-channel creative work that is aligned with a brand’s DNA while supporting their strategic goals.